GV design sprint challenge

for the prototype of a new pet search website

THE BRIEF
Citi PUP
is a desktop website acting as an aggregate for other pet adoption agencies (Pet Finder, etc.) - it must be specifically designed for city dwellers who are searching for the perfect dog.

AFFINITY
MAP

DAY 1
Understand and map

interview notes.png

GOAL
Match the right dog to the right owners in
an urban environment

  • Increase adoption rate

  • Happy pet owners

  • Better forever homes for dogs

RESEARCH
Interviews have shown us that...

  • people find the adoption process long

  • while pictures are a must-have, videos would be better

  • location & proximity to the shelter is key

HOW MIGHT WE?

HMW make the adoption process faster?

HMW provide a user with more thorough
            information about the dog?

HMW make a user feel confident/reassured
            during the dog choosing process?

USER MAP

AFFINITY
MAP

USER MAP

DAY 2
Remix, improve and sketch

Screen Shot 2020-10-04 at 1.05.48 PM.png
Screen Shot 2020-10-04 at 1.08.49 PM.png

LIGHTENING DEMOS
I looked at sites for inspiration and information for my Citi Pup sprint.

  • Petfinder: to see how they filter pets

  • Zillow: to see how they handle locations and house shopping
  • Match: to see how a user could quickly choose a dog "date"

CRAZY 8 EXERCISE
I sketched out 8 ideas for the most important emotional part of the user’s journey, the pet selection/criteria screen. 

HOW MIGHT WE?

HMW make the adoption process faster?

HMW provide a user with more thorough
            information about the dog?

HMW make a user feel confident/reassured
            during the dog choosing process?

MY REMIX

•  Big, more personal, pet photos ala Match
    to appeal to the emotion of the user

•  Combine the search criteria into one top
    screen to allow for more picture space.

•  Provide more pet options at the bottom
    of the screen

Screen Shot 2020-09-15 at 3.15.44 PM.png
final story.jpg

DAY 3
Decide and Storyboard

I storyboarded the steps a user would do to make a playdate/meet and then adopt a dog.

AFFINITY
MAP

DAY 4
Prototype

HMW make a user feel confident/reassured
            during the dog choosing process?

I used Marvel to build a prototype of the 6 steps a user would need to make a playdate/meet a potential dog.

• I used color to direct the user
• big entry fields
• big “date app - like” photos
   to promote the dogs.

DAY 5
Testing and Design validation

AFFINITY
MAP

INTERVIEW & TASK

I remotely interviewed 5 dog lovers/owners. Their task was to choose a dog to make a playdate with and confirm the date.

KEY TAKEAWAYS
•  Users found it very easy to navigate
•  Users wanted features in the product to feel more
    confident about finalizing a date with the dog

AFFINITY
MAP

Moving forward I would make the following changes to answer the following HMW questions from the beginning of the week:

HMW make the adoption process faster for the user? 

  • Provide icons for a faster review of the dog’s attributes

  • Add a favorites icon to
    the toolbar

 

HMW provide a user
with more thorough information about a dog? 

  • Show the fee for adoption on the pet’s profile page

  • Show a more detailed health history of a dog on the pet’s profile page 

USER MAP

HMW make a user feel confident/reassured during the dog choosing process?

  • Clearly state a privacy policy

  • Show the cancellation policy details through a link/popup earlier

© 2020 Joanne Delphia. All rights reserved.
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